There had to be a better, safer way to clean.
Most cleaning products are hidden under the sink for a reason: harsh chemicals, ugly plastic packaging, and more bottles than you know what to do with.
Good Sense was created to change that. It’s non-toxic, family-safe, and actually works – without the fumes, the waste, or the cupboard full of half-empty bottles.
Plus, our concentrated formula works on pretty much everything. So you can clean more with less. Minimalist dreams? Fulfilled.
And as a modern brand, we’re intentional about every detail in the products we create. Making healthy, sustainable cleaning choices doesn’t have to be difficult or complicated – we want you to feel great about making the switch and using our products in your own home.
Developed by a former “bleach enthusiast”
“For decades, I believed ‘clean’ meant harsh chemicals and a house that smelled like a swimming pool. The stronger the fumes, the better, right?
But when I started a family, everything changed. The long list of products I wasn’t supposed to use made me rethink what I was bringing into my home, for me, my family, and the planet.
I couldn’t find anything that was safe and actually worked. So I teamed up with expert chemists and made it myself.
Good Sense is the result: a non-toxic, multi-purpose cleaner that meets even my impossibly high cleaning standards.
I use Good Sense religiously in my own home and believe it has the power to transform your cleaning routine and home life. Think, an everyday essential, elevated. It’s made me realise I was doing it wrong all along and I can’t wait for you to try it, too.”
— Lucy, Good Sense Founder
Introducing
The Multi-Purpose Cleaner Starter Kit
One product to clean pretty much everything.
The Starter Kit includes our non-toxic, fragrance-free cleaning concentrate and two reusable spray bottles, so you can mix it, use it, and refill it when you’re ready.
It’s safe to use around kids and pets, won’t give you a fume headache, and replaces the lineup of bottles crowding your cupboard.
THOUGHTFUL CLEANING, BUILT FOR FAMILY LIFE.